ملخص الدراسة:

This study aimed to know the role of the Public Relations at the universities in inhancing the activeness through the social communication sites. It also aimed to know the suitable ways to activate it. The sample included (200) students (male & female) from both universities (The Islamic & Al-azhar)._x000D_
The foundations showed the following: _x000D_
1- The student's percentage use in both universities for the social communication sites is 72%._x000D_
2- The aim of the student's participation in the best social communication site is "facebook" the social communication sites is to know the general news._x000D_
3- The most important field, whicj is followed by the student is the cultural field, followed by the social field._x000D_
4- The social communication sites percentage, which mect the activeness needs is 55%._x000D_
The study recommended the necessity of building a good fame for the university page and enhancing the relationship between the administrative and academic staff and the students. It also recommended the importance of the continuous updating to the communication page of the university and presenting all what is new to increase the activeness with adapting activeness services which is untraditional to attract the students for the continuous following up.

توثيق المرجعي (APA)