ملخص الدراسة:

The research discusses the controls of legitimacy regarding commercial advertisements. The research talks about the commercial advertisements, their types, aims and the opinion of legitimacy about them. Besides, the research proves that advertisements are allowed according to rules and legal conditions. ‫ﻤﻘﺩﻤﺔ‬ : ‫ﻭﺍﻟﻤﺭﺴﻠﻴﻥ‬ ‫ﺍﻷﻨﺒﻴﺎﺀ‬ ‫ﺨﺎﺘﻡ‬ ‫ﻋﻠﻰ‬ ‫ﻭﺍﻟﺴﻼﻡ‬ ‫ﻭﺍﻟﺼﻼﺓ‬ ،‫ﺍﻟﻌﺎﻟﻤﻴﻥ‬ ‫ﺭﺏ‬ ‫ﷲ‬ ‫ﺍﻟﺤﻤﺩ‬ ، ‫ﻤﺤﻤـﺩ‬ ‫ﺴـﻴﺩﻨﺎ‬ ‫ﻭﺴﻠﻡ‬ ‫ﻋﻠﻴﻪ‬ ‫ﺍﷲ‬ ‫ﺼﻠﻰ‬ ، ‫ﺭﺤﻤﺔ‬ ‫ﺍﻟﻤﺒﻌﻭﺙ‬ ،‫ﻟﻠﻌﺎﻟﻤﻴﻥ‬ ‫ﺒﻌﺩ‬ ‫ﺃﻤﺎ‬ ،‫ﻭﺴﻠﻡ‬ ‫ﻭﺼﺤﺒﻪ‬ ‫ﺁﻟﻪ‬ ‫ﻭﻋﻠﻰ‬ : ‫ﻟﻭﺤﺎﺕ‬ ‫ﻭﻴﺠﺩ‬ ‫ﺇﻻ‬ ‫ﻓﻴﻪ‬ ‫ﻴﺴﻴﺭ‬ ‫ﻤﻜﺎﻥ‬ ‫ﺃﻱ‬ ‫ﺇﻟﻰ‬ ‫ﻴﻨﻅﺭ‬ ‫ﻓﻴﻨﺎ‬ ‫ﺍﻟﻭﺍﺤﺩ‬ ‫ﻴﻜﺎﺩ‬ ‫ﻻ‬ ‫ﻹ‬ ‫ﻓـﻲ‬ ‫ﻤﺨﺘﻠﻔﺔ‬ ‫ﻋﻼﻨﺎﺕ‬ ،‫ﻭﺃﺤﺠﺎﻤﻬﺎ‬ ‫ﺃﺸﻜﺎﻟﻬﺎ‬ ‫ﺘﻠﻙ‬ ‫ﻋﻨﻬ‬ ‫ﻟﻬﻡ‬ ‫ﻏﻨﻰ‬ ‫ﻻ‬ ‫ﺍﻟﺘﺠﺎﺭ‬ ‫ﺤﻴﺎﺓ‬ ‫ﻓﻲ‬ ‫ﹰ‬ ‫ﻤﻬﻤﺎ‬ ‫ﹰ‬ ‫ﻨﻤﻁﺎ‬ ‫ﺘﺸﻜل‬ ‫ﺃﺼﺒﺤﺕ‬ ‫ﺍﻹﻋﻼﻨﺎﺕ‬ ‫ﺎ‬ ‫ﻓﻲ‬ ،‫ﺍﻟﻤﻌﺎﺼﺭ‬ ‫ﻭﺍﻗﻌﻨﺎ‬ ‫ﻭﺍﻟﺘﻲ‬ ‫ﻤﺨ‬ ‫ﺸﺭﻜﺎﺕ‬ ‫ﺍﻵﻥ‬ ‫ﺃﺼﺒﺤﺕ‬ ‫ﺘ‬ ‫ﺇﻨﺘﺎﺝ‬ ‫ﻓﻲ‬ ‫ﺼﺔ‬ ‫ﺘ‬ ‫ﻠﻙ‬ ،‫ﺍﻹﻋﻼﻨـﺎﺕ‬ ‫ﻤـﺴﺘﻐﻠﺔ‬ ‫ﻜـل‬ ‫ﻭﻏﻴﺭﻫـﺎ‬ ‫ﺍﻟﺠـﻭﺍل‬ ‫ﺨﺩﻤﺎﺕ‬ ‫ﺤﺘﻰ‬ ‫ﻭﺍﻨﺘﺭﻨﺕ‬ ‫ﻭﻤﺴﻤﻭﻋﺔ‬ ‫ﻤﺭﺌﻴﺔ‬ ‫ﻭﺇﺫﺍﻋﺎﺕ‬ ‫ﻤﺠﻼﺕ‬ ‫ﻤﻥ‬ ‫ﺍﻟﺤﺩﻴﺜﺔ‬ ‫ﺍﻟﻭﺴﺎﺌل‬ ‫ﺍﻟﺸﺭﻋﻴﺔ‬ ‫ﺍﻟﻀﻭﺍﺒﻁ‬ ‫ﻴﺭﺍﻋﻲ‬ ‫ﻤﺎ‬ ‫ﻓﻤﻨﻬﺎ‬ ،‫ﺒﻬﺎ‬ ‫ﺍﻟﺨﺎﺼﺔ‬ ‫ﻓﻠﺴﻔﺘﻬﺎ‬ ‫ﺍﻟﺸﺭﻜﺎﺕ‬ ‫ﻫﺫﻩ‬ ‫ﻤﻥ‬ ‫ﻭﻟﻜل‬ ،‫ﺇﻨﺘﺎﺠﻬﺎ‬ ‫ﻹﻅﻬﺎﺭ‬ ‫ﻤـﺩﻯ‬ ‫ﻋـﻥ‬ ‫ﺍﻟﻨﻅﺭ‬ ‫ﺒﻐﺽ‬ ‫ﺍﻟﻤﺎل‬ ‫ﻜﺴﺏ‬ ‫ﺇﻻ‬ ‫ﺫﻟﻙ‬ ‫ﻤﻥ‬ ‫ﻴﻬﻤﻪ‬ ‫ﻤﺎﻻ‬ ‫ﻭﻤﻨﻬﺎ‬ ،‫ﺇﻋﻼﻨﺎﺘﻪ‬ ‫ﻓﻲ‬ ‫ﻤﻼﺌﻤـﺔ‬ ‫ﺘﻠـﻙ‬ ‫ﺃﻫـﻡ‬ ‫ﻋﻠﻰ‬ ‫ﺍﻟﻀﻭﺀ‬ ‫ﻨﺴﻠﻁ‬ ‫ﺃﻥ‬ ‫ﻨﺭﻴﺩ‬ ‫ﺍﻟﺒﺤﺙ‬ ‫ﻫﺫﺍ‬ ‫ﻓﻲ‬ ‫ﺒﺩﻭﺭﻨﺎ‬ ‫ﻭﻨﺤﻥ‬ ،‫ﻓﻴﻬﺎ‬ ‫ﺍﻟﺸﺭﻋﻴﺔ‬ ‫ﻟﻠﻀﻭﺍﺒﻁ‬ ‫ﺍﻹﻋﻼﻨﺎﺕ‬ ‫ﺘﻠﻙ‬ ‫ﺍﻟﻀﻭﺍﺒﻁ‬ ، ‫ﺘﺼﻤﻴﻡ‬ ‫ﻋﻨﺩ‬ ‫ﺒﻬﺎ‬ ‫ﻠﺘﺯﻡ‬ ‫ﻴ‬ ‫ﻭﺃﻥ‬ ‫ﺒﺩ‬ ‫ﻻ‬ ‫ﺍﻟﺘﻲ‬ ‫ﺘﻠﻙ‬ ‫ﺍﻟﺘﺠﺎﺭﻴﺔ‬ ‫ﺍﻹﻋﻼﻨﺎﺕ‬ .

توثيق المرجعي (APA)