أثر جودة المعلومات في رضا الزبون دراسة إستطلاعية لآراء عينة من زبائن شركة الخطوط الجوية العراقية pdf
ملخص الدراسة:
Information is one of the most important resources that are introduced by an organization for its customers , at the same time the quality of information represent a competitive advantage which help the organization to satisfy its customers and dominates its current marketing share and expand it in future , this study aims at determining information quality level which is introduced by( Iraqi Airlines Company ) for its customer about departure and arrival appointments ,and measuring its statistical effect in customers satisfaction level , this study is based on a main hypothesis which is (there is significant relationship between information quality and customer satisfaction ) , the study ends with some conclusions like (the weak quality level of (timeliness , content , and figure are dimensions of information . There is significant relationship between information quality and customer satisfaction .
خصائص الدراسة
-
المؤلف
م.د. محمد حسين منهل
-
سنة النشر
2009
-
الناشر:
مجلة الاقتصادي الخليجي - جامعة البصرة
-
المجلد/العدد:
المجلد 26 ، العدد 16
-
المصدر:
المجلات الاكاديمية العلمية العراقية
-
الصفحات:
الصفحات 106-151
-
نوع المحتوى:
بحث علمي
-
اللغة:
العربية
-
ISSN:
1817-5880
-
محكمة:
نعم
-
الدولة:
العراق
-
النص:
دراسة كاملة
-
نوع الملف:
pdf
معلومات الوصول
-
رابط الدراسةhttps://www.iasj.net/iasj/download/dffb2a87075427f1